We are coming out of the night country. Literally and figuratively. The sun is climbing in the sky and is on track to be the leading part of our energy supply. But we are just at the beginning. Market penetration for solar is under 5%. That’s 1 in 20 homes, but certainly not evenly distributed. Imagine a future where 1 in 4 or every other home has solar. Look ahead, squint, and you can see every home generating its own power.
How we get there is not an inevitability, but will draw on all of us to lower the barriers, foster adoption, and spur innovation. Think of how the promise of modernity in the last century was enabled by electrification in all aspects of our lives. We are now talking about how the generation, management, and sharing of clean electricity can define a new era.
I strongly believe that solar is an organizing force to how our society can evolve. Lighthouse Solar will continue to push, but we will need your help.
Help us make solar and clean Energy a reality in Austin by sharing your love of Solar Power. In this and subsequent newsletters, I will explore some simple ways to activate the powerful levers of the network effect of how to increase the adoption of solar energy. Below are a few talking points that we can all share with our friends, neighbors, and family to help them on their solar Journey!
Review- share your experience publicly.
Refer- tell a friend directly.
Reflect- think about how energy is affecting your life.
These three ways help keep good companies organically at the top of the page. Customer acquisition can cost the consumer dearly- sometimes 30% of the entire cost of the system. These costs often hide the bad players in the solar industry's poor work and poorer reputation raising the cost of entry for all solar companies.
Let's talk briefly about the first: Reviewing LighthouseSolar on the Business Page.
A public review on our Google business page has become the most powerful way to understand the merits of a company - the good and the bad. We take all feedback as constructive. We examine positive feedback for how we support our processes and with constructive criticism, we can see blindspots where we need to improve.
Added to this, search engines are putting more stock in reviews for this very reason. We think this is important and need your help to bolster the feedback we have on our business page.
So, thank you in advance for helping keep the costs down for the next person and keeping the bad players at bay. This has been our model since we started and the only thing we want to change is that we want more people to jump on the clean energy train.
